This cookie policy is part and parcel of the Privacy Policy available via the relative link in the footer of the Site.


  1. Definitions, types, and application of legislation
  2. Types of cookies used by the website
  3. How to manage or delete cookies

1. Definitions, types, and application of legislation

Cookies are small text files that sites send when visited by a user, which are saved on the user’s computer or mobile device and then sent back the next time the user visits the site: through cookies, a site remembers the user's actions and preferences (through details such as their login data, the language chosen, the products they have placed in their basket, font sizes and other display settings, etc.) so that they do not have to be stated again when the user returns to visit the said site or moves from one page to another.
Cookies can be used for different purposes such as, for example, to perform computer authentication, to monitor sessions, to store information about specific configurations concerning users that access the server, to store preferences, or to facilitate the use of online content, such as for example to keep track of items in a shopping basket or information entered when completing a computer form. Cookies can also be used to profile the user, i.e. to "observe" their behaviour for various reasons such as to send targeted advertising, to measure the effectiveness of advertising messages, and to adopt commercial strategies as a result. In this case, the cookies concerned are profiling cookies. The same result can also be achieved by means of other tracking tools or techniques, including fingerprinting.
For more information about cookies and their functions in general, please visit the page explaining cookies on the Italian data protection authority website, which can be found at the link

Cookies can be set directly by the site that the user is visiting or by any website reached when a user enters an address (displayed in the URL field) – in which case they are referred to as "first-party" cookies.
While browsing a site, cookies can also be set on the user’s device by other sites or web servers than the one they are visiting, in which case they are called "third-party" cookies. Cookies classify as third-party cookies when a user visits a website and a third party (i.e. a party other than the provider of the site visited) releases a cookie through the said site.

Cookies and, to a large extent, other tracking tools may differ timewise and therefore they may be classified based on their duration (i.e. session cookies or permanent cookies), or based on the party that sets them (depending on whether the publisher is acting independently or on behalf of another party, "third-party cookies"). However, the classification aligned with the rationale behind applicable legal provisions (and therefore which protects the needs of the individual concerned) envisages the following categories:

  1. technical cookies, which are used solely to transmit information over an electronic communications network or - if and when strictly necessary - for the provider of an information company service which has been expressly requested by the contractor or user to provide such service (Article 122, section 1 of the Italian data protection code). These cookies are used either for browsing or to provide a service requested by the user; they are not used for any further purposes and are normally set directly by the website provider. Without these cookies, certain operations cannot be performed or can be performed but are more complex and/or less secure.
  2. profiling cookies, which are used to identify specific, identified or identifiable data subjects, specific actions or behavioural patterns recurring during use of the content offered in order to group together the different profiles into different-sized but homogeneous clusters, so that it is possible for the website provider, among other things, to modulate provision of the service in an increasingly customised manner beyond that which is strictly necessary to provide the service, as well as to send targeted advertising messages, i.e. messages aligned with the preferences expressed by the user while browsing online. For profiling cookies to be enabled, prior consent from the user is required.
  3. analytical cookies, which can be used to collect aggregate data concerning the number of users and how they browse the site. These cookies can be deemed technical cookies if they are used to optimise the site directly by the website provider, which can collect aggregate statistical information about the number of users and on how they visit the site. If, on the other hand, the processing of such statistical analyses is assigned to third parties, the user data must be minimised in advance and cannot be combined with other processing or sent to other third parties.
  4. functional cookies, which allow the user to browse according to a set of selected criteria (for example, language, products selected for purchase) in order to enhance the service provided thereto. By disabling navigation, session, and/or functional cookies, the user may not be able to browse the site and some services or certain features of the site may not be available or may not work properly.

2. Types of cookies used by the Site

The Site uses the following types of cookies:

  • technical, navigation, or session cookies which are strictly necessary for the operation of the Site or to allow the user to use the content and services requested;
  • functional cookies, i.e. used to activate specific features of the Site and to configure it according to the user's choices (for example, the language), in order to improve the browsing experience.
  • analytical cookies, which provide information about how the site is used by users and allow the ingoing and outgoing traffic to be tracked.
    As part of third-party analytical cookies, Pagani uses the Google Analytics service (provided by Google Inc. or "Google"), complying with the following conditions: adopting measures that reduce the identifying power of these cookies (i.e. masking portions of the IP). Pagani has also accepted the data protection amendment with Google Inc. by which the latter undertakes to use these cookies exclusively to provide the service, to store them separately, and not to "enrich" them or to "cross-reference" them against other information available thereto. For more information on how Google (the third party) could use your information, you will find the link to the respective disclosure below; and It is always possible to install an add-on to the browser in use to opt out of Google Analytics (
  • profiling cookies, which are used to observe the preferences revealed by the user when using the Site and to send or show advertising messages in line with these preferences to the user.

The details of the cookies used by the Site can be viewed using the "Show details" button on the cookie banner.

3. How to manage or delete cookies

You can authorise, disable, or delete (in whole or in part) cookies using the specific settings for your browser. If different devices are used to view and access the site (for example, computers, smartphones, tablets, etc.), users must make sure each browser on each device is set so as to reflect their preferences regarding cookies. Furthermore, at the end of each browsing session, users can delete the cookies collected by their device by referring to the specific instructions for the browser used.

Clicking on the links below takes you to specific instructions for managing cookies with some of the leading browsers.

Microsoft Windows Explorer

Google Chrome

Mozilla Firefox

Apple Safari

The consent given for the cookies that need it can always be withdrawn by accessing the cookie preferences centre by clicking on the icon in the lower left-hand corner of the site’s pages. This cookie preference centre can always be used to manage and change cookie preferences, as well as to withdraw consent given.

The cookie banner on the site will re-open whenever:

  1. one or more conditions of the processing change significantly, for example the "third parties" linked to profiling cookies;
  2. it is impossible to determine whether a technical cookie has already been placed on the device used to access the site (for example, if the user has deleted the cookies from the device);
  3. at least six months have passed since the last time the cookie banner was opened.